FUENTEALTA LETTERING “FUENTEALTA TRANSMITE 2016”

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Santa Cruz de Tenerife, December 2015.- Fuentealta (www.fuentealta.es), company owned by the Grupo CIO (www.cio-company.com), has chosen the artist Oscar Lorenzo (www.oscarlorenzo.com), renowned Canarian illustrator, who defines himself as a student of drawn letters motivated by his love for these, the art of drawing and the freedom of creating, to design the new FUENTEALTA TRANSMITE 2016 calendar.  

The artist has illustrated, using this technique, every month of the year in this special calendar, whilst including messages about the use of water during different times of the year, always using his artisanal methodology and with the patience involved in this artistic trend. Lettering has garnered a great prestige in the design industry, it’s going through a golden age and it’s considered a very powerful tool, which is used to give a artistic, expressive or aesthetic touch to words or phrases.

This limited edition calendar can be acquired through the mail, as company gifts or downloaded through its Facebook page; it is a unique piece that has a very limited run of 7.000 printed copies.

With this Calendar, Grupo CIO, owner of companies such as the Gran Hotel Bahía del Duque or the services company Grupo Record, has ratified its support towards local art, collaborating in the promotion of this new language and its authors and that despite its abstract nature, is extremely evocative and allows the full potential of the elements of the image.

 

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